Registration is now open for our annual CLIC-wide conference. This year’s program, “Make Your Marketing More Effective,” features library marketing guru, Kathy Dempsey.
When: Thursday, October 30, 2014, 9:00 a.m. – 3:30 p.m.
Where: University of St. Thomas, Anderson Center, Woulfe Alumni Hall
Cost: Free to CLIC member library staff; $70 non-CLIC members (buffet lunch included)
Program Description: Kathy Dempsey, who published The Accidental Library Marketer in 2009, will explain what true marketing is, including tools, strategies, and steps in the process. Attendees will brainstorm and share ideas while doing a 5-step exercise that will form a basis for their own marketing plans. This morning workshop will concentrate on segmenting customers into target markets and crafting specific messages to reach them most effectively. In the afternoon, we'll cover how Merchandising can upgrade your space and increase circulation. Finally, we'll discuss Getting Attention on Facebook. You'll have plenty of time for Q&A too, so come and learn how to make all your promotions more effective, inside and outside your library!
Speaker Bio: Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential, and is the author of The Accidental Library Marketer (Information Today, Inc., 2009). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 20 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. Kathy is an active member of the New Jersey Library Association and serves on its Newsletter Editorial Board.
