Marketing Contest Winners Announced

CLIC’s Marketing Task Force has selected two winners in the CLIC/ILL Analogy Contest. The contest, which was open to students workers at member libraries, asked students to submit an easy-to-understand analogy comparing CLIC borrowing to interlibrary loan. The Marketing Task Force plans to use the winning analogies to promote CLIC and ILL services.

Lauren Gannon of Bethel University

Winner Lauren Gannon of Bethel University wrote:

“I would compare CLIC and Interlibrary Loan to playing Who Wants to Be a Millionaire. When you need help, you have different lifelines. CLIC is like “ask the audience.” It’s quick, it’s close in proximity, and you will get what you need relatively quickly. Interlibrary Loan is like an unlimited “phone a friend.” This is what the Interlibrary Loan staff does. They contact a bunch of libraries to get what you need. It may take longer to get what you need, but the scope and distance is pretty much unlimited. All you have to do is make a request.”

Tavia Buysse of Hamline University

Winner Tavia Buysse of Hamline University wrote:

“If you’re baking cookies and are missing an ingredient, CLIC is like going over to your neighbor’s house and asking them for a cup of sugar. ILL is like getting into your car and going to the grocery store. It takes longer, but you’ll still get the item you need.”

Celebrate National Library Week!

CLIC's courier James joined in on the fun to promote reading and National Library Week at Concordia.

CLIC Marketing Task Force Update

In the five months since CLIC's Marketing Workshop with Kathy Dempsey, the CLIC Marketing Task Force has been hard at work crafting pilot projects to promote reference and resource sharing services at the member libraries. The Task Force is beginning the marketing cycle by gathering data from the libraries' communities in three ways: (1) focus groups, (2) "Question of the Week," and (3) CLIC/ILL analogy contest.

The Task Force will use focus groups at each CLIC school to gather data on students' knowledge of reference services provided by their libraries. Dr. Jennifer Kloos of St. Catherine University met with the Task Force to train us on the fundamentals of focus groups, and we are now in the process of developing the focus group questions.

"Question of the Week" is an initiative to gather data from people visiting the libraries. Each school will have a board prominently displaying a Question of the Week in the library, and library users will be encouraged to write their answers to the questions on post-it notes. 

In determining how to promote resource sharing, the Task Force said that it was difficult to explain to users the difference between borrowing from CLIC and ILL. They concluded that an analogy would be helpful. The Task Force will hold a contest among CLIC library student workers to come up with a CLIC/ILL analogy that can be used in a marketing campaign.

Please feel free to contact any Task Force member with your questions about their projects.  Task Force members include: Missy Motl (Augsburg), April Youngblood (Bethel), Megan Johnson-Saylor (Concordia), LouAnn Terveer (Hamline), Jessica Moore (Northwestern), Amy Mars (St. Kate's), and Julie Kimlinger (UST). Ruth McGuire and Ruth Dukelow represent the CLIC Board on the Task Force.

CLIC Hosts Marketing Workshop

More than 75 library staff attended CLIC's annual professional development event, "Make Your Marketing More Effective," presented by marketing guru, Kathy Dempsey.  During the morning session, Kathy outlined the basics of library marketing, and participants met in small groups to apply the five steps toward a marketing plan to local library projects. In the afternoon, Kathy covered merchandising and social media tools for marketing library services.

CLIC Board President Ruth McGuire kicked off CLIC's Year of Marketing by announcing her newly-appointed Marketing Task Force.  Members of the Task Force include: Dixie Ohlander, April Youngblood, Megan Johnson-Saylor, Louann Terveer, Jessica Moore, Amy Mars, and Julie Kimlinger.  McGuire also asked participants to write their "CLIC success stories" on 3x5 cards, which will be used by the CLIC Value subcommittee of the Board later this month.

For additional photos, please see CLIC's Facebook page.  And while you're there, please Like our page!

CLIC's Marketing for Academic Libraries Workshop, Oct. 30

Registration is now open for our annual CLIC-wide conference.  This year’s program, “Make Your Marketing More Effective,” features library marketing guru, Kathy Dempsey.

Register online at:    http://goo.gl/m5JyiT

When: Thursday, October 30, 2014, 9:00 a.m. – 3:30 p.m.

Where: University of St. Thomas, Anderson Center, Woulfe Alumni Hall

Cost: Free to CLIC member library staff; $70 non-CLIC members (buffet lunch included)

Program Description: Kathy Dempsey, who published The Accidental Library Marketer in 2009, will explain what true marketing is, including tools, strategies, and steps in the process. Attendees will brainstorm and share ideas while doing a 5-step exercise that will form a basis for their own marketing plans. This morning workshop will concentrate on segmenting customers into target markets and crafting specific messages to reach them most effectively. In the afternoon, we'll cover how Merchandising can upgrade your space and increase circulation. Finally, we'll discuss Getting Attention on Facebook. You'll have plenty of time for Q&A too, so come and learn how to make all your promotions more effective, inside and outside your library!

Speaker Bio: Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential, and is the author of The Accidental Library Marketer (Information Today, Inc., 2009). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 20 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. Kathy is an active member of the New Jersey Library Association and serves on its Newsletter Editorial Board.

Pre-registration is required.  Please contact Maureen Fitzgerald (maureen.fitzgerald@clic.edu) at CLIC if you have questions.

Implementation Team Update June 30, 2014

Bethel University Library's celebration to launch Summon.

SUMMON MARKETING AND TRAINING. The Implementation Team is collecting CLIC library photos and publicity materials promoting Summon. See above for photos from Bethel’s creative campaign, Accio Resources. The CLIC Board has asked the Implementation Team to assemble a task force to develop a Summon best practices guide that explains what Summon is and that provides basic information for frontline staff and trainers.

INTOTA ASSESSMENT (IA). The Implementation Team is working on completion of DRS forms for e-resources data for IA. Steve Waage has enlisted the assistance of the Mapping Task Force to review a set of fields for Millennium records for IA. Our Team goal is to have IA in place by the end of the summer, with training for CLIC library staff later in August.


INTOTA-E. CLIC is hosting a demonstration of Intota-E on July 23. Further details to follow. Check with your Implementation Team representative if you are interested in attending.

Questions? Ask your Implementation Team representative!

Register now for CLIC’s Oct 30 Marketing Conference!

Registration is now open for our annual CLIC-wide conference.  This year’s program, “Make Your Marketing More Effective,” features library marketing guru, Kathy Dempsey.

Register online at:    http://goo.gl/m5JyiT

When: Thursday, October 30, 2014, 9:00 a.m. – 3:30 p.m.

Where: University of St. Thomas, Anderson Center, Woulfe Alumni Hall

Cost: Free to CLIC member library staff; $70 non-CLIC members (buffet lunch included)

Program Description: Kathy Dempsey, who published The Accidental Library Marketer in 2009, will explain what true marketing is, including tools, strategies, and steps in the process. Attendees will brainstorm and share ideas while doing a 5-step exercise that will form a basis for their own marketing plans. This morning workshop will concentrate on segmenting customers into target markets and crafting specific messages to reach them most effectively. In the afternoon, we'll cover how Merchandising can upgrade your space and increase circulation. Finally, we'll discuss Getting Attention on Facebook. You'll have plenty of time for Q&A too, so come and learn how to make all your promotions more effective, inside and outside your library!

Speaker Bio: Kathy Dempsey is a consultant and trainer through her business, Libraries Are Essential, and is the author of The Accidental Library Marketer (Information Today, Inc., 2009). Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of the Marketing Library Services newsletter for 20 years and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. Kathy is an active member of the New Jersey Library Association and serves on its Newsletter Editorial Board.

Pre-registration is required.  Please contact Maureen Fitzgerald (maureen.fitzgerald@clic.edu) at CLIC if you have questions.

Save the Date! CLIC Marketing Workshop, October 30

Mark your calendars for Thursday, October 30, 2014, for our annual CLIC-wide professional development event.  This year’s conference focuses on marketing for academic libraries, featuring library marketing guru, Kathy Dempsey. Kathy is the author of The Accidental Library Marketer and writes for the blog, The "M" Word - Marketing Libraries.

Date: October 30, 2014
Time: 9:00 a.m. – 3:30 p.m. (lunch included)
Location: Woulfe Alumni Hall, Anderson Center, University of St. Thomas
Cost: Free to CLIC member library staff; $70 to non-CLIC members

Registration details and further information on the program will be available later this month. Stay tuned!

Save the Dates: April 4 & October 30

Please mark your calendars! CLIC has scheduled two CLIC-wide training events for 2014:

Friday, April 4, 2014, 10:00 a.m. - 3:00 p.m., Workshop for Change, at Anderson Center, Hamline University.

Thursday, October 30, 2014, 9:00 a.m. - 3:30 p.m., Marketing Academic Libraries, at Alumni Hall, Anderson Center, University of St. Thomas.

Watch the CLIC blog, Facebook page, and clic-announce list for updates.